Aroma AD situated in Sofia, Bulgaria, is a leading European producer of personal hygiene and cosmetic products with long traditions in consumer’s health and beauty. The company produces a wide range of high-quality products with natural ingredients.

Especially for packaging Aroma recently added to their existing equipment the new UV inkjet label press Durst Tau 330 RSC-E.

Mr. Georgi Georgiev, Production Director Packaging, stated: «We offer to our customers complete products. Now we will be able to offer also complete samples. Major part of our production are products packed in tubes and they require labels printed on special materials such as clear films, foils etc. We have chosen the Durst UV inkjet digital press because it provides excellent printing results. Of course, we can print labels on many other materials».

Durst, manufacturer of innovative digital printing systems and software solutions, has updated its Tau RSC platform and further improved the successful Tau 330 RSC and Tau 330 RSC E presses for short and medium runs.

Durst has gained a vast know-how about specialty packaging applications such as blister, tubes, tags, tickets or folding cardboard. The Tau RSC platform printers are able to print on a large variety of substrates and the software solutions offered by Durst Workflow Label ensure an integrated workflow combined with secure handling of sensitive job data.

The press is available in 330mm print width, offering 4 colors or 4 colors and white option in full-speed mode. Its native resolution of 1200 x 1200 dpi combines with its smallest drop size of 2pl and with newly developed, highly pigmented Durst Tau RSC inks, the printer produces outstanding print quality. Includes a new automatic maintenance feature to avoid downtime and reduce service costs.

Automatic cleaning of the print heads is carried out contact-free by the integrated maintenance unit, for better and stable print quality.

Durst RSC is equipped with advanced Durst Workflow Label software and Variable Data Printing software to enable the customers to prepare fast the printing jobs for the demanding label market.


A new Ink Save Mode allows Tau RSC platform users to reduce ink costs at an average of 12% on a CMYK press. Durst Analytics software reports production data in detail for the operation performance.

Production capacity of 1,020 m²/hour is achievable with a printing speed of 52 m/m at full color including white. All options from the Tau 330 RSC can be fitted to the new model, which include the chill roller, variable data printing or the external jumbo winders. The machine can have up to 8 color stations (CMYK-W-OVG) and achieves up to 95% simulation of the Pantone color space.

The Durst Tau 330 RSC E works as a stand-alone printer or as a hybrid solution with the addition of conventional finishing options. This gives the user unlimited flexibility in terms of materials and a broad range of applications.



For over 90 years, since 1924, Aroma has been offering quality and effective facial, body and hair cosmetics, perfumery and hygiene products.

The products of Aroma are conforming to the latest trends and formulas, and are made with the latest achievements of contemporary perfumery and cosmetology. From oral Hygiene to hair dyes and hair care products, Aroma also offers a complete range of face, body and child care products, as well as home care products.

The creation of each new product complies with strict technological standards including preliminary marketing research, implemented quality control throughout the entire manufacturing process, microbiological control, laboratory analysis.

In addition to the advantage of our long term experience Aroma applies latest technologies and modern equipment.

Aroma AD offers extensive lists of market-ready products for fast market launch and bespoke formulations developed by own in-house R&D department, development of custom packing in accordance with the customers’ expectations and more.