It all began in 1954 with a small printing shop for business stationery, before Etiquetas Macho specialized in label printing. Today the family business is run by the third generation, led by Juan Macho. As production costs for digitally printed labels are falling and the market is increasingly demanding short runs, he is convinced that the future of Grupo Macho will lie in digital printing. Therefore, the company invested in a Tau 330 RSC, the fastest digital printing solution with inkjet technology available today. It offers Etiquetas Macho, in addition to its high print quality and Heptachromia plus White, the advantage of a hybrid production line with a flexo unit.