Success stories Archives - Page 5 of 5

DURST “PIXEL TO OUTPUT” IS THE KEY TO SUCCESS!

23/03/2021

Frankfurt based Edel Messereklame is an established large format printer in Germany’s Rhine-Main region with a clear focus on business with exhibitions and events. Messe Frankfurt, for which Edel produces the complete wayfinding and signage systems for a number of trade fairs, is one prime customer. As a specialist for digital large format printing, the firm also caters for a huge range of other applications – including mega posters and banners on PVC, textiles or glass fiber as well as foil lettering.

It goes without saying that the business climate for Edel Messereklame, with its strong emphasis on exhibitions and events, has taken a dramatic turn for the worse as a result of the coronavirus crisis. “We launched into 2020 raring to go but then Covid-19 sent shock waves through all of our plans. We took advantage of the unexpected time on our hands to push ahead with digitization on all levels and move towards a more differentiated portfolio,” says Chief Operating Officer Christian Oehne, summing up the last few months.

Long-standing cooperation with Durst

Edel was founded around 60 years ago as a manufacturer of signs – at a time when advertising was still in its infancy. Today, the company employs about 30 people at its two sites.
Sales, graphic design and prepress are combined under one roof at the Messe Frankfurt Exhibition Center while all production activities take place on 1000 square meters of floor space in Bad Homburg. The first digital large format system was installed back in the year 2000 and the first Durst solution – a Rho 351 – in 2007. This was subsequently replaced in 2014 by a Rho 312 roll printer which is still in use today.

A concept fulfilled

“We’d already known for a while that our processes were in urgent need of optimization. However, in the hectic daily routine those good intentions were not followed through,” Oehne continues, stressing that the supply chain is where money is earned nowadays rather than with printing itself. Durst’s “Pixel to Output” concept represents a strategy for end-to-end digitalization involving all stakeholders – from customers to producers and suppliers. “We were convinced by the idea of a smart factory from the outset. It was LIFT, which is an ERP system developed together with a large format printer in the United Sates and specifically tailored to the needs of the LFP sector, that ultimately tipped the scales in our decision to realize this project with Durst.”

P5 – a flexible, hybrid solution

The Durst investment package comprises various hardware and software solutions, for example the P5 350 printing system, which is suitable for printing on both roll media and board up to a width of 3.5 meters. “The hybrid solution gives us tremendous flexibility. It significantly expanded our roll printing capacity, meaning we can respond even faster in the run-up to exhibitions and trade shows. And the option of printing on board is something that sets us permanently apart from competitors,” Oehne claims. Edel also acquired two of the key software tools in the Durst Ecosystem along with the P5 series printer. Durst Workflow+ automates the prepress workflow by automating data preparation and managing the entire production process centrally on all integrated printing systems, whether from Durst and third-party. Durst Analytics, on the other hand, provides valuable analyses of productivity statistics and printer workload right down to single jobs. Problems are diagnosed at an early stage and solved as part of preventive maintenance – leading to a further improvement in production reliability.

LIFT uplifts the supply chain

“The Durst Software Ecosystem has helped us establish a digital, end-to-end workflow that speeds up production, frees up resources and ensures consistently high quality. LIFT is a cloud based ERP system that has uplifted our complete supply chain from the time the order is placed to delivery,” Oehne confirms. According to the COO, LIFT’s number one USP is aptly illustrated by an actual POS campaign that was mailed to 1200 addresses. Different designs and quantities had to be produced for every single address. “We saved the administrative and production-specific data in the system and LIFT took care of the rest – it was truly awesome!”

The investment package was simultaneously linked to the objective of reaching new customer groups in both the B2B and B2C segments. Durst’s Smart Shop is a simple, and above all scalable, entry-level solution for e-commerce with the accent on user friendliness. Professional web stores can be set up in no time thanks to its modular design while visitors can obtain fully personalized prints using the integrated Smart Editor. Christian Oehne: “We got off to a very successful start in online printing with edel-pix.de, the first web store that targets mainly private individuals. And a second store for B2B clients called edel-print.com is all set to go live in the near future.” He insists that without the Durst Smart Shop, it would have taken far longer to build a made-to-measure web store for personalized print products and affirms that the “Pixel to Output” concept has now been fully implemented.

Durst Habitat air Disinfector

04/02/2021

The Durst UVC-R air disinfection system ‘Habitat’ is the solution against infectious aerosols, viruses and germs. As scientific studies in Europe and the USA show, aerosols are primarily the cause for the transmission of COVID-19. Durst Habitat effectively reduces the viral load indoors.

Durst Habitat is designed to reduce the viral load in indoor environments such as offices, schools, restaurants, bars, stores or banks and making the environment safer. The air disinfection system with UV-C technology is highly efficient, whisper-quiet and can be personalized for any environment.

HIGH-TECH MADE IN SOUTH TYROL

Durst Habitat has an airflow-optimized design that efficiently eliminates viruses like COVID-19. The continuously drown-in infectious air is guided past several UV-C light sources via mirrored channels. The fluid dynamics ensure a maximum exposure time and irradiation of the air in the channels.

Developed in Durst Labs and tested by independent, accredited European test laboratories, Durst Habitat achieves an effectiveness of >99%.

Printed wallpaper from the web shop Bedruckte Tapete, Gifhorn, Germany

29/01/2021

With the installation of the Durst Smart Shop and their new visualization options, bedruckte-tapete.de has pushed the door wide open into the private customer sector. In addition, the Smart Editor helps the company to expand its range of products very easily and quickly at any time.

What the company bedruckte-tapete.de does is essentially already in the company name, although the managing director Regina Waue has significantly expanded the range in recent years. Today, door foils, wall tattoos, kitchen backsplashes and various photo gifts are also part of the range offered by the service provider from Gifhorn in Lower Saxony. Apart from business customers from the range of the building of fairs and the interior decoration also ever more private customers use the offer. In the private sector in particular, a web store is the success factor par excellence, assures Regina Waue, although a web store is also an important instrument for customer loyalty in the B2B sector.

Page-Builder: a modular system for webshops

The company is already successfully using the third generation of the Durst Smart Shop and benefits from the consistent further developments of the solution. At this point, the managing director particularly highlights the functionality of the Page-Builder, which is available in the current version and truly makes the Durst Smart Shop an out-of-the-box store. “The Page-Builder is structured like a modular system. It’s very easy to create or adapt new pages via drag-and-drop. This has helped us a lot to optimize the entire web store and here especially to increase the user-friendliness for our customers from the private sector.” The project was implemented without external service providers such as web designers or IT specialists, as Regina Waue assures. “With a little graphic flair, you can design a professional webshop with the page builder, and Durst’s support was always there to help us with technical questions.”

Smart editor with powerful 3D visualization tool

Customers can upload their own images via the integrated Smart Editor and get an idea of how the image will look in the desired size in a predefined environment such as a living room, bathroom or kitchen. This applies to about 90 percent, with the rest drawing on various databases such as Adobe Stock or Pattern Design. The customer defines the format in the Smart Editor, specifies the section of the image or graphic and can place any text. A small but very useful tool in daily practice is the analysis of the image quality. At a glance, the customer can see whether the resolution is sufficient for the selected format or not. Finally, a 3D visualization tool conveys how the product will then look in concrete terms. “With this type of 3D visualization, we can lower the inhibition threshold until the actual order is placed. Since we’ve been using the new editor, the order rate in our web store has increased noticeably.” The introduction of the current version has also expanded the range of photo gifts with printed towels, which are particularly popular with private customers. “Smart Editor gives us the opportunity to easily and quickly launch a test balloon to see how the market reacts to our offer. It’s really fun!”

Legal certainty is provided

Printable PDFs are also created directly in the web store, which are then subjected to another visual check and then sent directly to the various printing systems. Of course, administrative tasks such as order confirmations, delivery bills and invoices are also created automatically by the Durst Smart Shop. An important issue that is often not given as much weight in the evaluation phase is legal security.

This aspect, too, was carefully thought out and neatly set up by Durst. The templates are prepared for the necessary legal security and only need to be filled with the appropriate content. All the points listed make the Durst Smart Shop a mature solution from Regina Waue’s point of view. “To date, I have not found a comparable solution. User-friendliness for our customers is absolutely paramount with the Durst Smart Shop. This is where you very quickly reach the limits with other solutions.”